Use case
Build ROI calculators that turn value estimates into qualified leads
An ROI calculator is an interactive lead magnet that lets visitors estimate savings, revenue impact, or cost reduction, then captures their details before or after showing a useful result.
What this helps you do
Make the business case for your offer more concrete.
Collect current numbers, goals, and constraints directly from prospects.
Use calculator answers to prioritize high-value opportunities.
What to build
Start with a focused tool type that gives the visitor a clear result and gives your team useful lead context. These formats work well for this use case:
Questions and data to collect
Example questions
- How many qualified leads do you get each month?
- What is your average customer value?
- What conversion rate are you trying to improve?
- How much time or budget does the current process cost?
Lead fields
- Current volume
- Average deal value
- Conversion rate
- Team size
- Monthly spend
- Expected outcome
Qualification logic
Score leads higher when the estimated gain is large enough to justify action.
Segment by company size or current spend to match the right plan or service tier.
Use the calculated result in follow-up so sales starts with a concrete business case.
FAQ
Do ROI calculators work for early-stage SaaS websites?
Yes. They help visitors connect the product to a measurable business outcome, which can make the next step feel more useful than a generic demo CTA.
Should the result be gated behind email?
Gate the detailed result only after the visitor has entered enough data to feel invested. Show some value before asking for contact details.